Morley's Chicken — Digital Proposal 2026

One Brand.
One Presence. Finally.

Right now, Morley's looks like a handful of unrelated small businesses online — different platforms, different quality, no consistency, and no single place customers go. We fix that: one professional, branded Digital Profile covering the main site and every location, built at no cost, live in days.

See Pricing — Free build Preview the Live Build Book a 30 min Call
12
Brand pages
105
Location pages
£0
Build cost
3 days
To delivery
Add hero video
Delivery
3 days
Fully Managed
Hosted & managed By EXFETCH
Where Things Stand

Right now, every location fends for itself.

Different platforms, different quality, no consistency — and no single place customers go to find the real Morley's. That's what this proposal fixes.

Today
Fragmented online presence
Individual locations run their own separate builds, on separate platforms, with no shared brand system tying them together
Inconsistent quality
Customers land on wildly different experiences depending on which location's page they find
No owned customer relationship
Ordering conversations happen on third-party platforms and messaging apps, not on a Morley's-owned property
With a Digital Brand Profile
One professional, branded site covering the main Morley's presence and all 105 locations
Consistent design and messaging — one place customers go, instead of hunting across scattered pages
Built at no cost, with everything managed under one flat monthly rate
Scope

Everything. One build.

A complete Digital Brand Profile — every page, every asset, built and live.

Brand Website
12 Pages
  • Homepage, Our Story & full Menu
  • Interactive allergen table
  • Contact, Privacy Policy, Terms & Cookies
  • Franchise landing page & enquiry funnel
  • Confidentiality/NDA & Data Subject Request pages
Locations Search & Map Portal
1 Page
  • Interactive, searchable map with all 105 locations pinned
  • Hours, phone, delivery-partner links per store
  • Live open/closed status
  • Connected to every Find a Location CTA
Location Pages
105 Pages
  • Dedicated page per store — address, hours, live status
  • Delivery-partner links per location
  • Local search markup for each store
  • Its own shareable URL, ready for local marketing
Brand System
One system
  • A complete, consistent visual identity
  • One type and colour system, applied throughout
  • Consistent nav, footer & components sitewide
Client Portal
From day one
  • Portal login sent on day of payment
  • Submit requests, track status, view reports
  • Full documentation & support access
Hosting & Management
Included
  • Hosted, secured, and maintained by EXFETCH
  • Covered as part of Managed Services
Free build — then £675/month Managed Services, live in just a few days.
Launch now — Free build
The full build is live. Explore it at any point during this proposal.
Preview the Live Build
Pages Built

Every page. Detailed.

The same design system runs across every page — nav, footer, tokens, brand. Coherent from the homepage to the last location page.

Preview the Live Build
morleys.exfetch.com
Homepage screenshot
Homepage
Brand & Conversion Hub
Full-bleed hero, ticker strip, brand story, the location finder, gallery, and a franchise preview — every section built to move a visitor toward an order or an enquiry, on one consistent Morley's-branded experience.
Nav
Fixed Navigation
Logo, links, Find a Store, Order Now, mobile hamburger
Hero
Full-Bleed Video Hero
Since 1985 eyebrow, dual CTA — Order Now & Find a Store
Brand
Story + Franchise Preview
The Morley's story since 1985, straight into the franchise pitch
morleys.exfetch.com/menu
Menu page screenshot
Menu, Allergens & Our Story
Full Menu, Allergen Table & Brand History
The complete menu visible with zero store-select gate, a dedicated interactive allergen table, and Our Story telling the full 1985-to-today history — from founding to today's nationwide footprint — in the brand's own voice.
Menu
Full Menu, One Page
Every item visible upfront, no store-select gate before browsing
Allergens
Interactive, Searchable Table
Its own dedicated page, verified line-by-line per item
Story
1985 → Today
Founding through to today's growth, told in the brand's own voice
morleys.exfetch.com/locations
Location finder screenshot
Locations Search & Map Portal
All 105 Locations, One Interactive Map
A split-screen finder — scrollable store list on the left, a live map on the right. Click a card or a pin and they move together, with postcode/store-name search built in.
Info
Address, Hours, Live Status
Real-time open/closed detection per store, every day of the week
Map
Live, Branded Map
Custom pin styling tuned to the brand, synced with the store list
Order
Delivery Partner Links
Uber Eats, Deliveroo, Just Eat — linked per store
morleys.exfetch.com/franchise
Franchise page screenshot
Franchise Landing Page
A Dedicated Franchise Recruitment Page
This is the page a serious franchise or area-developer enquiry lands on before ever picking up the phone — investment stats, support pillars, franchisee criteria, and a direct enquiry funnel. Before this build, this page didn't exist at all.
Proof
Investment Stats, 105 Locations, Founded 1985
The credibility signals an investor or partner checks first
Fit
Franchisee Criteria & Support Pillars
Sets expectations before a conversation ever starts — filters for the right partner
Convert
Dedicated Enquiry Funnel
Every enquiry routes straight to the franchise team — see the dedicated section below
morleys.exfetch.com/locations/fulham
Location page screenshot
Location Pages — ×105
A Dedicated Page for Every Store
Before this build, most stores had no dedicated page of their own — only third-party listings of wildly inconsistent quality. Every one of the 105 locations now gets a full page built around what that store actually offers: address, hours, delivery, and a consistent Morley's brand experience.
Info
Address, Hours, Live Status
Dynamically shows today's hours and open/closed state
Order
Delivery Partner Links
Direct links to that store's Uber Eats, Deliveroo & Just Eat listings
Reach
Its Own URL
Ready for local marketing, QR codes, and location-targeted ads
Franchise Growth

Built to convert your next franchisee.

The franchise landing page isn't a static brochure — it's a working sales funnel, built to bring in and qualify serious franchisee leads without relying on a shared inbox.

Every enquiry routes directly to your franchise team.
No shared inbox, no delay, no lead falling through the cracks between the website and the people who follow up.
Direct routing
What the funnel captures
Investment snapshot — 105 locations, founded 1985, credibility signals up front
Franchisee fit criteria — filters for the right partner before a call is booked
Direct enquiry funnel — routes straight to the franchise team, not a general inbox
Why this matters for growth
Before this build, franchise interest had nowhere dedicated to land
A serious prospect now sees a credible, built-out recruitment page before ever picking up the phone
Every one of the 105 location pages links back into the same funnel
Delivery

Payment to launch in days.

A clear build process. You provide the content — we build and host the complete system, fast.

Day 1
01
Payment Confirmed
Project queued instantly. Portal login sent. Content checklist emailed same day.
Days 1–2
02
Content Collection
Via the portal you submit brand assets, menu data, location details, and legal copy.
Days 2–3
03
Final Build & QA
Your content is dropped into the already-built system across all 12 brand pages, 105 location pages, the locations map, and allergen table.
Day 3
04
Site Live
Site goes live, hosted and managed by EXFETCH. Client Portal access active from day one.
What's live on launch
Everything ready and hosted on day 3.
Fully hosted, secured & live site
All brand imagery, live across the site
Client Portal access from day one
Location data live across all pages
Verified allergen table live
Hosting is included as part of Managed Services — EXFETCH manages hosting and DNS, so your team doesn't have to.
What you provide
Content checklist sent on day one via the portal.
Brand assets — logos, photography, colour codes
Menu data — full item list, prices & descriptions
Allergen data per item
Location details for all 105 sites
Legal copy — Privacy Policy and Terms
85% of the build is already complete. Most of the structure, design, and content framework was built during this proposal phase. Your primary input is confirming content and any remaining location-specific data.
Scope boundaries

What's outside this proposal.

Clarity upfront. No surprises.

Not included in this proposal
Structural redesigns
New page layouts, section restructuring, or design system overhauls after project acceptance
Social media or paid advertising
Content creation, Instagram management, Google Ads, or Meta campaigns
Any request outside the agreed scope will be acknowledged, scoped, and quoted before work begins. No surprise charges.
Everything included in this proposal
12 brand pages — complete design & build
105 location pages, plus the interactive locations search & map portal
Full allergen table, verified against source
Dedicated franchise landing page & enquiry funnel
Client Portal access from day one
Hosting, security & ongoing management
Delivery & Ordering

Ordering stays exactly where it works.

This proposal doesn't touch how customers order today — it gives every location a clean, branded hub that points them to it. Each location's ordering stays exactly where it already works, and every location page carries direct links out to it.

How ordering is handled

Each location page carries direct links to that store's existing delivery partners — Uber Eats, Deliveroo, and Just Eat. If a location has its own official online ordering platform, we link straight to it as the primary call to action instead. Nothing about how any location currently takes orders changes; the Digital Brand Profile becomes the clean, branded hub that replaces today's patchwork of scattered pages, and routes customers into whichever ordering path already works for that store.

Digital Brand Profile — hosted & managed by EXFETCH
EXFETCH hosts and maintains the site as part of Managed Services — no hosting account needed on your end
EXFETCH manages domain setup with you — a short one-time change on your registrar's side, when you're ready
Delivery-partner links and any official ordering platform are linked per location, updated as things change
If Managed Services is ever cancelled, the site comes down and your domain reverts to your previous setup

We'll walk whoever manages your domain through the one-time DNS change the moment you start the build.

Get started
Managed Services

Your site stays current. You never touch it.

The build is free — Managed Services is the ongoing work that keeps it running. Hosting, updates, and support scoped to what actually matters, month to month.

Content updates
Included
  • Text, pricing, hours & menu item edits on existing pages
Promotions & deals
Included
  • Send the graphic and copy — we place it into an existing site slot
Graphics & asset swaps
Included
  • Send the final image or asset — we resize, optimise & fit it in
Location updates
Included
  • Add, edit or remove a store — address, hours & delivery links
Support & bug fixes
Included
  • Reactive fixes to anything on the site that stops working as expected
SEO & metadata upkeep
Included
  • Light, ongoing title, meta & schema maintenance on existing pages
Infrastructure
Hosting, uptime & security monitoring
Runs continuously in the background, independent of monthly task hours.
Reporting
Monthly performance report
An automated summary of traffic and site activity, delivered every month.
Support
Dedicated account management
One point of contact who knows the Morley's site and brand — no re-explaining context.
Not included in Managed Services
New page builds & campaign design
New pages beyond the current structure, or copy/graphics created from scratch rather than placed
Photography, video & events
Original production, plus anything beyond a simple listing — microsites, RSVP or ticketing
Redesigns & new integrations
Structural changes, full menu redesigns, or new delivery, POS, or third-party tools
Anything outside standard scope is flagged and quoted separately at our standard rate — the work still gets done, on clear terms.
Also included, every month
Priority support channel — a direct line to reach us, ahead of general enquiries
Quarterly brand health review & ongoing SEO health monitoring
Competitor & market snapshot for context on how Morley's compares
Client Portal access — submit requests, track status, view reports & billing in one place
£675/month — billed monthly, cancel anytime. Since EXFETCH hosts the site as part of Managed Services, cancelling takes it down.
Get started
Pricing

Free to build. Simple to keep.

No build cost. One flat monthly rate. Cancel anytime.

Digital Brand Profile
£0
Build cost  ·  Founding Program
then £675/month Managed Services
12 brand pages — homepage, menu, our story, locations, franchise, contact, allergens, legal suite
105 location pages — branded, mapped, linked, live open/closed status, delivery-partner links
Franchise landing page — investment stats, criteria, and a direct enquiry funnel
Client Portal from day one — request tracking, reports, and support access from launch
Live in 3 days — hosted, secured, and managed by EXFETCH
Hosted & managed by EXFETCH.
The build is free — Managed Services is £675/month, billed monthly, cancel anytime. Since EXFETCH hosts the site, cancelling means the site comes down. See Delivery & Ordering for the full walkthrough. Book a call if you have questions.
Get Started

Sign up,
then launch

Project queued immediately on signup
Content checklist sent within 24 hours
Site live in as little as 3 days
EXFETCH handles the DNS change with you

Free build · £675/month Managed Services · billed monthly, cancel anytime. See Delivery & Ordering for how deployment works.

Hosted & managed by EXFETCH
Digital Brand Profile
£0
Build cost
Founding Program
Managed Services
£675/mo
Billed monthly
Cancel anytime

Full site build and launch — EXFETCH hosts, secures, and manages it. If you cancel, the site comes down.

Tick both boxes above, enter your details, and click Confirm to unlock payment.
View Digital Profile & Managed Services Agreement
Preview

See it before you commit.

Explore the full Digital Brand Profile — no login required. Every page, live.

Live demo

The complete Morley's Chicken
Brand Profile, live.

The demo is fully functional — browse the homepage, explore the menu and allergen table, and view individual location pages. This is exactly what will go live on launch.

12
Brand pages
105
Locations
1
Locations map
1
Franchise funnel
Preview the Live Build
morleys.exfetch.com
Morley's Chicken homepage

Drop homepage screenshot here
homepage-screenshot.jpg

Book a Call

Questions? Let's talk.

A 30-minute video call to answer anything about the proposal, the build, or what happens next.

20 Minutes — Video Call

Get your questions
answered.

You've seen the walkthrough. You've read the proposal. If you have specific questions about scope, ongoing management, or deployment — this is the fastest way to a direct answer.

30 minutes — focused Q&A
Book a date — confirmed via email
Google Meet link sent on confirmation
Open to the full Morley's team
Book a Call
Prefer email?
hello@exfetch.com
1-833-EXFETCH
Toronto · London
Scope & deliverables
Confirm exactly what is and isn't in the build. Ask anything about pages, location count, or the design system.
Delivery & the portal
Understand how delivery works, what the Client Portal contains, and how ongoing management works.
Hosting & deployment
Talk through hosting, the domain change, and how delivery-partner links work per location.
Any other questions
Pricing, timeline, or anything else — bring whatever you need answered.
FAQ

Common questions.

You can cancel Managed Services anytime, no fees or notice period required. Because EXFETCH hosts and owns the site, cancelling takes it down and you'd revert to your previous site.
Yes — Managed Services is £675/month, billed monthly with no fixed term. There's no build cost and no contract length; you can cancel anytime. Since EXFETCH hosts and manages the site as part of this, cancelling means the site comes down.
EXFETCH owns and hosts the build. That's what lets us offer the Digital Brand Profile at no cost — your £675/month covers hosting, security, and ongoing management. If you ever cancel, the site comes down and you'd revert to your previous site.
No. The Digital Brand Profile is built, owned, and hosted by EXFETCH as part of Managed Services — no website files, source code, or design assets are provided to you at any point, before or after launch, including if Managed Services is ever cancelled. Your domain remains registered to and owned by Morley's Chicken throughout; only the build itself stays with EXFETCH.
Your portal is live from day one — login sent on signup. Submit content and change requests, track their status, view your live site and performance reports, and reach support directly, all in one place.
The build is already done — 3 days assumes content is submitted within the first day or two. If content arrives later, delivery extends accordingly. 85% of the build is already complete from this proposal phase, so you can launch almost as soon as you're ready.
Brand assets, menu data, allergen info per item, location details for all 105 stores, and legal copy. A full checklist is sent on day one. Most of the content framework is already built.
Yes — EXFETCH hosts the site and walks you through the one-time DNS change on your registrar's side. morleyschicken.com stays your domain, registered and owned by Morley's Chicken throughout; only where it points changes.
Nothing about how any location currently takes orders changes. Every location page links out to that store's existing delivery partners — Uber Eats, Deliveroo, Just Eat — or to an official online ordering platform where one exists. See Delivery & Ordering for the full breakdown.
Ready to move forward

Built for Morley's Chicken.
Ready to launch.

Browse the live walkthrough, explore the demo, then start the build or book a call with any questions.

Start the Build Book a Call
Prefer email?
hello@exfetch.com
1-833-EXFETCH
Toronto · London